Fake news sites have been used and embraced by online marketers as a fruitful sales tool. You might have seen a phony news site or two before if you've been browsing the Internet and looking for product reviews.
The FTC has placed a ban on fake news sites. Here's what to learn and what this means for online marketing.
The most popular signs of a phony news site are either a supposedly legitimate news report video on something in conjunction with a number of supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the product has been featured on these reputable news sources in the past, and the only reason why these fake news sites can display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
The way these fake news sites have gotten away with it in the past simply by using paid advertising to obtain their product listed on these reputable sites. So once they claim that their product has been featured on CNN, this simply means they've purchased a banner ad to seem on CNN's website
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This is one of many major ways which these sites have been able to sneak underneath the radar seemingly playing by the principles around this point. Nevertheless now the FTC has passed a brand new law which forbids the usage of these sites as a marketing tactic. A number of consumers were likely feeling betrayed and tricked until enough of them complained to obtain the Federal Trade Commission's attention.
It won't take extended for this to pass into other niches. If you've been using these kind of sites as your landing pages, it might be time and energy to search for other available choices when it comes to marketing your products or services.
The FTC in addition has come down on using outlandish and specific claims or testimonials unless they're absolutely able to be proven. If you've ever visited a fat loss product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying an image of a slim "after photo" person are exactly what they're talking about.
While the FTC is tightening its watch over affiliates, you will find still approaches to happily coexist and make serious money online through white hat marketing practices. The important thing in terms of the FTC is worried is transparency in marketing.
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