Each Enterprise Needs a Blog!

I have a firmly held belief that every business needs a blog. Big or small, one man band to multi-national corporation, get a website and obtain a blog. There are just so many benefits to blogs! I was even reading this morning about a company where the blogs ran in to the teens. One each for the main directors of the board, advertising team blog, offers and news blog and so on. OK, maybe this was a tad bit more than I meant, but I would rather see this than no blog at all!

A website is the way that you communicate to your visitors, suppliers, contacts etc on a typical basis. People who maybe only buy occasionally or use your services once in an orange moon you could pop along to the blog to see what is going on in between purchases.

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You need to use this as an incentive to make purchases between their main buys. Display regular offers so that they have a reason to help keep returning and once in a while those offers will appeal and they'll make an impulse purchase from you, just because they are reading your blog and you have mentioned a unique offer that they cannot resist.

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And a blog does not merely help with customer retention, none customers could be directed to your blog from other sources who are themselves maybe mentioning your special deals within their blogs, tweets and other media. If you will get your visitors discussing you throughout your blog there's no means of telling how far the phrase can spread.

A website is also a useful resource for the search engines. Even the littlest of websites can quickly grow in to a large website with the benefit of a blog. Just odd posts each week and per year later you can have a blog containing a huge selection of pages. Not merely is this seen by the search engines as evidence that the website is consistently being updated, with content that also lasts (another favourable point), but this new and increasing level of content will then be cached by the search engines and may then start to give you new readers as their search terms appear in your blog.

True, not all of these people that find your blog through the search engines will develop into paying customers, but when some do and others then spread the message of your organization, then it is working as a marketing front for your business. For the investment of only a tiny amount of time each week typing up what is going on and what's been happening, you might be developing a new supply of marketing.

Lastly, if your organization is promoting its website through article writing, then it is really worth using your blog as a selection for all of the completed articles. It gives a wealth of information that the search engines will like, whilst providing a source of information that the customers could benefit from.